YouTube Premium isn’t free, but its combination of ad-free content, a Spotify competitor and other features makes it worth it.
YouTube Premium (formerly called YouTube Red), the $11.99 per month subscription that gives you the best version of the streaming service. And while I’m sure somebody’s asking “Hey! YouTube is already free, why should I pay?” I’ve got five solid reasons that will have you ready to sign up today.
Before you even think about the fee, realize this: Google offers a 1-month free trial for new users to kick the tires. So, let’s dive into why you should sign up for YouTube Premium today, and happily pay for it, without complaint.
1. YouTube is so much better without the ads
If you’re like me and the other billion-plus YouTube video watchers, you’ve come to rely on the service as a super-channel that provides an amazingly wide variety of content on your schedule. In my experience, it goes above and beyond that, offering incredibly well-targeted recommendations, a skill every other service tried, and failed, to impress me with.
But none of this works as well without YouTube Premium.
YouTube Premium, for those who missed the surprisingly small amount of promotion Google gave it, is a 11.99 per month subscription that includes exclusive content from major YouTubers and a free account with Google Play Music (its very-good Spotify competitor). Most importantly, though, YouTube Premium allows you to watch all the YouTube you want, without ever seeing a single damn ad. This means no ads across all YouTube apps, including the ones for your SmartTV, set-top box and smartphone.
I don’t hate ads in a broad sense, but if there’s an acceptable way to pay them away? I’ll do that just to never have to see a boring and uninspired Geico ad again.
And without ads, YouTube sings with the strength of the greatest choir ever. You click on videos and they start. No pauses, no interruptions, no nothing. Just the videos you want. It should be that simple right?
Oh and with YouTube Premium, ad-free actually means ad-free. What do I mean? Try getting the $11.99 No Commercials package from Hulu and watching shows such as How to Get Away With Murder and Marvel’s Agents of S.H.I.E.L.D., and you’ll see ads every time. With YouTube Premium, you won’t deal with any annoying asterisks due to contractual agreements or whatever Hulu’s excuse is.
No matter where I watch YouTube, from my work computer to my Apple TV to my smartphone, I never see ads. And I’d know if YouTube Red had any similar loopholes or exemptions, as I watch hours upon hours of content on it every week. It’s the perfect network for me, always providing enough content, and never ruining it with ads.
2. You can save videos for offline
Anyone who doesn’t have an unlimited data plan or uses a commute that sends them on paths without cell reception knows that Save For Offline is one of the best phrases in technology. With YouTube Premium, you get a download icon below every video that you can tap to save the clip for later.
This way, you can keep a handful of your favorite music videos on hand for your next dance break, or do what I do, and save the video versions of your favorite podcasts at home so you’re not limited to the audio only versions on the go.
3. You get YouTube Music Premium and Google Play Music for free too
I didn’t get YouTube Premium by subscribing to it, but instead through my existing subscription to Google Play Music, the least-buzzed-about Spotify competitor, which is just as good as the industry leader or Apple Music. That’s right, all Google Play Music subscribers get YouTube Premium, and all YouTube Premium subscribers get Google Play Music — and YouTube Music Premiumwhen it launches on May 22. Win-Win.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
4. You can flip between apps without worry
When I’m using only my smartphone or my tablet, the odds always favor a notification popping up on my device that pulls me into my email, my Twitter mentions or my texts. Without YouTube Premium, videos stop playing whenever I switched into a different app.